The Fader
The FADER, or FADER, is an United States-based music/culture/fashion magazine that covers hip-hop, reggae, independent rock, pop and dance music from around the world.
Overview
Founded by Rob Stone and Jon Cohen in 1998, The FADER is an independent Manhattan-based magazine which the New York Times dubbed the new music-and-fashion bible.[1] The magazine's editorial content focuses on music, style, art and culture.
Led by President & Publisher, Andy Cohn, The Fader has won multiple awards for its arts coverage, online presence and within the genre Consumer Entertainment. Among them was the FOLIO magazine Gold Eddie award for "Best Consumer Entertainment Magazine" in 2008.[2] It was also the first print publication to be released on iTunes.[3] FADER TV won Clicker awards in 2009 and 2010, and the magazine won two OMMA awards for integrated marketing campaigns in 2010 with Nike and Levi's.
Covers
The FADER has a track record for being the first to feature up and coming artists on its cover.[4] Notable 1st covers include:
FADER Media
The FADER Media Network includes The FADER magazine, thefader.com, FADER films, FADER label, FADER TV, which has been called one of the definitive voices on both mainstream and fringe music,[5] rcrdlbl.com, XLR8R, XLR8R.com, thetripwire.com, 1200squad.com, The Cornerstone Player, The Cornerstone Mixtape, Suite903.com, and shockhound.com.
The FADER Fort
The FADER Fort is an invite-only installation at Austin’s South by Southwest (SXSW) at 1101 E. 5th Street. Produced by Lacy Maxwell Productions[6] and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony, Sleigh Bells, N.E.R.D., Jadakis, Lil B, Major Lazer and Kid Cudi and Neon Indian. Formerly sponsored by Levi’s, the media company announced a partnership with Fiat in January 2011.[7] FADER Fort, FADER Fort NYC is a party produced during the annual CMJ Music Marathon that provides an ‘’airy respite from CMJ’s subterranean scene.’’[8] Theophilus London and Royal Bangs, among others, played the New York City show in 2010.[9]
Awards
2010
- Best of Clicker Awards: “Best Web Music Show” – FADER TV
- min Online Editorial & Design Awards: Single Magazine Issue (Consumer)
- The OMMA Awards: “The Levi’s®/FADER Fort” Entertainment (ExcludingTV & Movies) - Integrated Online Campaigns.
- The OMMA Awards: “Nike Sportswear + FADER Presents Pitch Perfect” - Apparel, Fashion - Integrated Online Campaigns.
2009
- Clicker: Best Web Original Music Show – Fader TV
- Clicker: The Best of Clicker 2009
- FOLIO Awards: Editorial Best Consumer, Entertainment, Single Article Gold Winner: “David Byrne Icon Cover Story”
- FOLIO Awards: Design, Best Overall Design, Consumer Silver Winner, May 2009
- Utne Independent Press Awards: Arts Coverage
- FOLIO FAME Awards: Best Custom Advertiser Event: Silver Award
2008
- FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best full Issue (March 2008) of a consumer/entertainment magazine
- FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best online column/blog for Schnipper’s Slept On (March 4, 2008)
- FOLIO Awards: Design - Folio’s Silver Ozzie Award for Best Use of Illustration, “Culture Clash” in July 2007 issue
- Pearl Award: Best Web Publication in the Digital category: F2
2006 – 2001
- FOLIO Awards: Editorial: Gold Eddie Award for Best Consumer Entertainment Magazine
- Advertising Age: 7th Best Magazine Cover of the Year
- L Style Report: Top 10 Style Brands
- FOLIO Magazine: Ozzie Award for Best Black & White Photography
- New York Press End of Year Awards: Best Urban-Lifestyle Magazine
- Gear 100 List: The Hottest People and Places on the Planet
References
- ^ Ben Ratliff (October 30, 2005). "Overcoming the Stereotype of Sexy and Sophisticated". New York Times. http://www.nytimes.com/2005/10/30/arts/music/30ratl.html?_r=1.
- ^ "2008 Eddie Awards Winners - Editorial @ FolioMag.com". September 23, 2008. http://www.foliomag.com/2008/2008-eddie-awards-winners. Retrieved 2009-09-28. "Consumer,Entertainment, Full Issue – FADER, March 2008"
- ^ Erik Sass (June 8, 2006). "Fader Mag To Distribute Issues On iTunes". MediaDailyNews. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=44274. Retrieved 2009-09-28.
- ^ Samantha Marshall (February 28, 2008). "Magazine exec says his title won't fade away". Crain's New York. http://www.crainsnewyork.com/article/20080228/FREE/344708672.
- ^ "Fader TV". Clicker – The Internet Television Guide. January 4, 2010. http://www.clicker.com/web/fader-tv/.
- ^ "Event Planning and Production - Lacy Maxwell Productions". 2011 [last update]. http://lacymaxwellproductions.com/. Retrieved December 5, 2011.
- ^ "THE FADER FORT: DRIVERS WANTED". Billboard. January 21, 2011. http://www.billboard.biz/bbbiz/magazine/upfront.
- ^ Ben Sisario (October 22, 2010). "An Airy Respite from CMJ’s Subterranean Scene". New York Times. http://artsbeat.blogs.nytimes.com/2010/10/22/an-airy-respite-from-cmjs-subterranean-scene/.
- ^ "Presenting the FADER Fort NYC 2010 Lineup". FADER. October 19, 2010. http://www.thefader.com/2010/10/19/presenting-the-fader-fort-nyc-2010-lineup-and-rsvp/.
External links